Pantene Pro-V has been a household brand name and brand for years and years internationally. Owned by Procter and Gamble the product line was introduced to us in 1947 by Hoffman-LaRoche of Switzerland. In 1985 Pantene headlined as a complete beauty product and is best known for its conditioning shampoo Pantene Pro-V. Its advertisements which run via television commercials, print ads, and now have gone viral (internet) have been some of the most popular entities brand wise. The infamous line by spokes model Kelly LeBrock “Don’t hate me because I’m beautiful” became one of the most talked about commercial catch phrases on television.
Pantene is currently in the process of producing some of their new products for their brand and is looking for models to help headline this launch. Casting directors are working alongside the client and the brand in providing the most realistic and best concept for marketing their brand. With competitors coming out of the woodwork, in 2012 Pantene is operating in creating the best commercials and ads to surpass their other campaigns, as well as their competitors.
Castings is looking for females between the ages of 25-35 years old with healthy, voluptuous, and very nice hair. Brunettes and blondes would be preferred for this shoot. Talent must be willing to have hair extensions applicated to their natural hair, which they will get to keep afterwards. If booked, the model will be a part of this commercial and have the opportunity to represent the brand in the future. The commercial will air nationwide and be used for print advertisements as well. Client does ask thought that if you are chosen to audition with them to make sure to attend the casting call with no products or hair extensions in your hair. Also make sure your hair is freshly washed.